Crescon
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We started the collaboration with Crescon from the very beginning of their online communication. The main challenge was to turn static architectural visualizations of residential and mountain projects into functional digital marketing and to make them a powerful tool for the online sale of real estate. Using AI we brought the visualizations to life, added dynamic content and adapted them for social media, PPC campaigns and generating quality leads.
We set up strategic promotion of individual projects on social media, mainly Facebook and Instagram. We didn't stop at architectural visualizations, but started to directly film and produce video content as well as authentic footage from the course of construction, from the start of building to the final realization. For recreational projects we build the communication on emotion and experience, for investment ones on yield and stability. Thanks to the combination of visualizations, real video and AI content we strengthened brand awareness, increased engagement and supported the sale of new buildings.
We provide complete performance marketing focused on generating enquiries and selling real estate. We create advertising strategies, PPC campaigns, ad copy and visuals tailored to individual projects. We regularly refresh creatives according to the construction phase and target group, run A/B testing, remarketing and conversion optimization. Beyond the campaigns we built custom reporting for the client. We didn't stop at Data Studio, but built our own web page that connects numbers from Google Ads and Meta with real results, so the client sees the whole funnel and knows how much each quality lead costs. Thanks to systematic work with data we steadily lower the cost per lead and increase the return on investment in online advertising.
