Porsche
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For Porsche we prepared promotional products for two Forbes events at which the brand handed out gifts to its guests. The task was to devise and produce items that are not just an ordinary promotional trinket, but stay with people at home even after the event and keep reminding them of the brand or a specific model. At both events we also provided photo and audiovisual content.
At the first event, Forbes Women's Summit, we created a keychain and a notebook, a practical gift that guests took with them. At the second, Forbes Next Big Thing, where Porsche presented the newly launched Taycan model, we went a step further and prepared a paper cut-out model in the style of the legendary ábíčko magazine. You cut out the individual parts from paper, glue them together and place the finished Taycan model on a desk or shelf. We designed it so that it faithfully resembles the Porsche Taycan and is fun at the same time. Parents can assemble it with their children as a shared activity, and because they build the model with their own hands, the brand and the car stick in their memory much more strongly.
Besides the promotional products we also covered both events with content: we photographed and created audiovisual content directly from the events. Porsche could use it further in online communication and on social media, so the reach of the events didn't stay only with the on-site visitors, but extended into the digital environment.
