Vileda
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Vileda is an established brand of cleaning products, from mops and clothes dryers to cleaning tools for every household. For both the Czech and Slovak markets we take care of its e-mail marketing, one of the key channels for customer retention. Through newsletters and e-mail campaigns we support sales in the e-shop, bring customers back for repeat purchases and keep the brand in touch with its audience all year round.
We started the collaboration with regular mailing in Mailjet, which the client was using. Gradually we helped them migrate to HubSpot: we created new templates, moved the contact database and tested everything so that it worked as it should after the migration. We also set up a sign-up pop-up for collecting contacts and growing a quality database.
We take care of the communication itself long-term: we prepare newsletters, build their strategy and continuously optimize them, including performance reporting. We segment the audience by behaviour and test what works best with recipients, so that the e-mail channel drives repeat purchases.
