Autodíly Vojkov
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Autodíly Vojkov is one of the leading sellers of used spare parts in the Czech Republic. They run a scrapyard and an extensive e-shop and offer parts for Škoda and many other brands. Marketing for a business like this has its specifics: people don't buy parts because they want to, but because something broke and they are looking for a reliable solution at a reasonable price. That's why we don't build the communication on pushing specific parts, but on trust and useful content that genuinely helps drivers.
The core of the collaboration is e-mail marketing, which we relaunched from scratch on Ecomail after a several-year pause. We cleaned and segmented the database, verified the domains, prepared new templates and set up the strategy and automations. We take care of the mailing long-term, continuously optimize it and evaluate it based on reporting.
We build the newsletters themselves in an educational and brand-driven way. Instead of pushing specific parts we guide drivers through what concerns running a car: new regulations and legislation, preparing the vehicle before a holiday or practical tips for regular maintenance. Besides the mailing we also helped the client set up discount coupons and promotions directly in their e-shop, so they can be launched and connected easily.
