BikeFair
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A bike isn't just a means of transport, but freedom of movement, a second life for things and a smarter way to move around the city. This is exactly the idea BikeFair is built on, a Dutch online marketplace where new and used bikes get a fair second chance and each one goes through a check in the stolen bike register, so buying and selling can be handled without worry. For BikeFair we lead a holistic marketing strategy and its execution, from content and campaigns through the website to the data that every decision rests on.
For BikeFair we run the entire marketing across channels, from the first impression to the completed purchase. We create social media content and run performance campaigns in acquisition and remarketing with an emphasis on return.
We also advise on what to focus on on the website: we propose changes to individual pages and user journeys so that fewer people leave and the conversion rate grows. In parallel we work on SEO and GEO, so that BikeFair gains traffic from classic search as well as from the answers of AI search engines, and we write an extensive blog knowledge base in English and Dutch that helps customers even before the purchase and brings organic traffic long-term.
Above all stands the data. We built custom reporting for BikeFair that brings all the data together in one place: real orders, Google Analytics, Meta Ads, Google Ads and Search Console. For the first time it is possible to see in depth not only what sells the most (which bikes, which models and in which cities), but also margins, repeat purchases or the rate of cancellations and returns. We also see the supply side: which sellers sell the most and how their sales develop over time. Thanks to that we have a holistic overview of the whole business and can advise the client as well as possible.
But we don't stop at sales reality and campaign performance. We do market research and regular competitor analysis, so we understand the whole market and its predictions for the coming years.
Beyond marketing and reporting we also advise on the business as such. We don't look only at B2C, but also at B2B, and when new opportunities appear, we bring them into the strategy and look for where to push BikeFair further.
