FeelEco
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For FeelEco, an award-winning Czech eco brand, we handle e-mail marketing and at the same time devise and produce ad spots. The goal was to translate the brand's values, such as consideration for nature and the skin, into content that engages customers both on social media and in e-mail communication.
For FeelEco we have been running complete e-mail marketing on Ecomail for several years. We create templates and individual e-mails, build the content strategy and regularly send campaigns for the Czech and Slovak markets. We continuously measure performance, test variants and optimize, so that campaigns work long-term and support repeat purchases. We also connect the mailing with the blog and social media, so the brand's communication feels consistent across all channels.
We filmed and creatively prepared three ad spots that ran on Meta Ads. The first was brand-focused and aimed at laundry products, the second targeted Black Friday and the third was created for Marianne Days. For all of them we handled the complete production: we came up with the concept and scripts, chose locations, cast the protagonists and voiceover through casting and took care of sound and editing. Besides the spots we also prepared graphics for Sklik Branding, a full-page branding format on Seznam.cz with high visibility.
