XXXLutz
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XXXLutz is an Austrian furniture chain and, after IKEA, the second largest furniture retailer in the world. In the Czech Republic it operates dozens of stores. For XXXLutz we created social media content for a project that came about after the tornado in South Moravia.
The project started in Hrušky, where one of the affected families received one hundred thousand crowns to transform a single room, exclusively from products that XXXLutz sells. We travelled to several destinations across the Czech Republic and later repeated the same format with influencers. The transformation designs were handled by interior designer Petra Indruchová, whom viewers know from the Czech Television show Bydlet jako.
We filmed before, after and the whole course of the transformation, and built social media content from the material. On top of that we prepared accompanying YouTube videos in which the designer gave practical tips on how to combine colours and materials.
